OUAI, pronounced “way,” is founder Jen Atkin’s way of saying “yes OUAI” ...
to healthy hair & effortless routines to help Live Life Your OUAI.
Got multiple hair concerns? There’s no “one size fits all” solution for different hair types, so you’ll find a OUAI shampoo & conditioner that’s just for your hair type. Fine, medium or thick—we got you.
Oh & by the OUAI…there’s no sulfates or parabens—just the good stuff for good hair days.
It’s more than just hair care—it’s a OUAI of life. The brand has gone beyond just hair care to launch body products, fragrances & supplements for your life, your OUAI.