Founded in Milan in 1913, Prada is today one of modern fashions most powerful houses, steeped in culture and innovation, and perpetually reinventing the classic in meaningful and modern ways – always with a touch of fantasy.
Since stepping in to oversee the brand, Miuccia Prada’s unique creativity has been acclaimed for its cutting-edge approach to unconventional observations of society that allow her to anticipate – and often influence – fashion, style, and beauty trends.