Born from a desire to shake up the hair industry status quo, we have grown from ...
an aussie upstart into a global movement of salons, stylists and free thinkers.
From humble beginnings to big ideas… our mission has remained the same:saving_1_1 ordinary humans from themselves.
We challenge the status quo, inspiring a movement of free thinkers, to create change for the better… with honest beauty products that respect people and the planet.