With diversity and inclusion at our core, we believe it’s crucial to create a culture reflecting the values that Feelunique is built on - one that recognises, celebrates and embraces every individual.

This commitment starts internally, creating an environment of belonging for everyone at Feelunique with market-leading policies and practices. For us to realise our ambition, we depend on recruiting, retaining and developing diverse talent across a spectrum of gender, ethnicity, age, sexuality, ability, social class, education, experience, ways of thinking and more.

Diversity of thought and experience drives growth and innovation in our organisation, and how we operate impacts how we connect with our consumers.

Our people

The commitment we make to our employees:

• By 2022, we aim to secure twice the national level of ethnic diversity across the business (in accordance with latest (2011) Census data).  The 2011 Census showed the UK was 7% Asian, 3% Black and 2% Mixed race and our latest gathered data indicates that we are 6.6% Asian, 2.2% Black and 8.8% Mixed race
• We’ve reviewed our hiring process and implemented interview evaluation questionnaires to assist in ensuring fair and transparent recruitment decisions
• Increasing representation of women in Senior Management roles from 43% to 50% by end of FY22 – Update: This was achieved at the start of FY22

• Creating a space for gender inclusion with pronouns included in email signatures, from March 2021
• Ensure 100% of employees complete their Diversity and Inclusion training, with a refresher course provided every two years
• Drive discussion and education internally through affiliate groups, external presentations and network events to provide fresh and unique perspectives outside the business
• Since 2020, we’ve held monthly Diversity and Inclusion meetings to drive action open to all Feelunique employees, led by our CEO, Sarah Miles

Our community

The commitment we make to you:

• We will continually review our product and brand range to ensure we are increasing our representation and support for brands from all backgrounds and communities as well as to offer products for all skin tones, hair types and ethical, communities and/or religious requirements
• Improving our site navigation to filter search by requirements - from black hair products to halal-certified brands - we want to make it easier for you to find what you need
• We will amplify and invest in the profiles of progressive voices across ethnicities, gender, abilities, increasing the percentage of investment year on year
• And continue to ensure our models, influencers and contributors that feature across owned and earned channels represent a diverse range of ethnicity, age, gender and perspective