KVD Beauty

Founded in a world-renowned tattoo studio, rooted in fearless beauty, and with a famously non-conformist spirit, KVD Beauty began a revolution with their tattoo-inspired makeup. For those in the know, KVD stands for Kara Veritas Decora, meaning Value, Truth and Beauty. High-performance makeup, bold creativity and limitless self-expression is the name of the game for this artistic brand. They reject conventional beauty standards and sameness, instead celebrating the beauty behind individuality and uniqueness. Fiercely proud of their 100% vegan and cruelty-free ethos, none of KVD’s ingredients or products are *ever* tested on animals. What’s more, they don’t contain any animal-derived ingredients. Celebrating fearless individuality, creativity, and leading the cruelty-free makeup movement, KVD Beauty is a bold and brilliant choice for artists, makeup lovers and revolutionaries everywhere.