L’Oréal’s first launch was in 1909 when chemist Eugène Schueller formulated hair dye to sell to Parisian hairdressers. From here, the L'Oreal Group was born, becoming one of the first haircare companies to place its focus on science and innovation. As a pioneer brand, L'Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.
*One free gift per order. Offer valid until the 31st of December or whilst stock lasts. Simply add L’Oréal Professionnel SteamPod Steam Hair Straightener to your basket and your free gift will automatically add to the Shopping Bag. Offer is not applicable to previously made or pending purchases. Offer not applicable to gift sets.