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Color Wow Root Cover Up Platinum / Light Blonde 2.1g

Color Wow Root Cover Up Platinum / Light Blonde 2.1g

%0 3.25 | 106 reviews
Box

£29.50

In stock

If you like we can let you know when we have some more.

The ground-breaking innovative formula makes Color Wow Root Cover Up the next handheld device to change your life.

Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute.

- No More Roots!! With the ease of a photo retouch tool, all shades seamlessly cover grey roots.
- The blonde shade even covers dark re-growth in lightened/highlighted hair; never before has dark re-growth been 'lightened' without peroxide.
- Pigments adhere to hair without being sticky or oily and without dulling.
- Dramatically extends the time between coloring and highlighting.
- Contains a variety of pigments and reflective properties to ensure shades look natural and easily match a wide assortment of hair colours.
- Does not contain any waxes or dyes.
- Water-resistant; lasts from shampoo to shampoo.

Color Wow is a cruelty-free brand; they do not test any of their products on animals.

Directions

Color Wow recommend using the smaller end of the brush for precision.

Color Wow Root Cover Up - Platinum to dry/styled hair.

To cover roots, start with a small amount of powder. Use free hand to pull hair taut at the root. Dab on visible roots, starting from the scalp and working outward. Repeat as necessary until roots disappear and colour looks like new.

To extend highlights, use the side edge of the small end of the brush. Use free hand to pull hair taut at the root. Wherever highlights have grown out, apply blonde powder joining it to the existing highlight.

Ingredients

Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl, Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum, Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).

+Offer

Free Xtra Large 50ml when you spend £40 on Color Wow.*

First-of-a-kind non-drying volumising technology; no alcohol or salts; instantly thickens; lasts for days.

 

*One free gift per order. Valid until the 2nd of December or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £40 or more worth of COLOR WOW products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.

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Rated 5 out of 5 by from Color Wow Root Cover Up - Platinum My natural hair colour is white now and I have it dyed light blonde. This product is excellent at covering up my roots. It is easy to apply and blends in perfectly. I would definitely recommend it.
Date published: 2022-07-07
Rated 2 out of 5 by from Good idea but ... This looks & behaves like a pale eyeshadow/highligter so I am puzzled at the high price point. -
Date published: 2021-07-22
Rated 5 out of 5 by from Good coverage Good but you need to spend time to really cover the roots. i must say mine are very dark, perhaps not so much work is required for lighter hair colour at the root.
Date published: 2021-04-22
Rated 5 out of 5 by from Excellent Excellent product, after awful home colouring last lockdown there was no way I was trying it again! This works perfectly on touching up my roots! No need to do a home colour and will wait until the hairdressers open again
Date published: 2021-02-20
Rated 5 out of 5 by from Good news This is the first product I have found that is pale enough and not yellow. It doesn't mess up clothes or pillowcases and washes out easily.
Date published: 2021-02-11
Rated 1 out of 5 by from Waste of money! Chose platinum to blend in my dark roots from highlights as the pictures show but it doesn’t work, Absolute waste of money as this product is not fit for purpose!
Date published: 2021-01-19
Rated 4 out of 5 by from Great product Great product and wouldn't be without it. It is quite expensive but lasts ages. Covers roots perfectly.
Date published: 2020-12-03
Rated 5 out of 5 by from Lockdown saviour! Lockdown savour! Have WOW ROOT COVERER in several colours. Fantastic product . Really works .
Date published: 2020-12-03
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